Tokens are an exciting new primitive that facilitate user ownership; they’re a novel tool founders can deploy to create healthier, more sustainable networks. But that newness also means there’s not a well-worn path for founders to follow. Launching a token too early risks skewing product-market fit, yet releasing a token too late might result in it not meshing well with the product or leave the project chasing its peers.
When to Launch a Token
When to Launch a Token
When to Launch a Token
Tokens are an exciting new primitive that facilitate user ownership; they’re a novel tool founders can deploy to create healthier, more sustainable networks. But that newness also means there’s not a well-worn path for founders to follow. Launching a token too early risks skewing product-market fit, yet releasing a token too late might result in it not meshing well with the product or leave the project chasing its peers.